The EMS (Email Management System): WebcastingTV's Email Management System (EMS) is designed to deliver large quantities of email messages and track the reactions of each individual recipient. Each broadcast is pre-tested, in smaller quantities, in order to optimize the recipient's reactions. Then, the larger main broadcast is delivered using WTV's proprietary EMS. The real-time reporting is available online, along with post-broadcast analytics.
WebcastingTV's clients are non-profit organizations, typically political or religious. They use WTV to develop mailing lists, perfect message content, and determine the geographic areas where there are high concentrations of interested individuals. Here is a partial list of our clients.
WebcastingTV also provides access to its national database of over 140 million CASS Certified email recipients. There are nearly 30 million records of people who have opened messages in the past. The database includes name, postal address, and a variety of other demographic informaiton, so that clients can target their broadcast campaigns more efficiently.
Video messages have proven to be more effective and motivating. Below are some examples of email campaigns sent using the EMS which have video messages included.